Wednesday, June 13, 2012

Name Styles and Types

In starting your own business, giving your company the appropriate name is way more critical than finding a name for your child.  It involves a lot of elements or consideration, time, and effort to come up with one.  And it even goes beyond catchy names itself.  It has to ensure a good foundation for the business to make it last over time.

These days when the competition among companies in all industries has become fiercer, it is very important to make your company stand-out and pull the attention of the consumers and maintain them within the expanse of your business sphere.
To come up with a good and sound company name, why don’t we check out the different categories in the styles and types of naming many successful companies have opted for?

▪    Abbreviation refers to names that are a reduced form of longer names.

▫    Comcast













▫    Linksys









▫    Bisquick










▪   
Acronym are names that are form from the initials of words.

▫    USAA

















▫    UPS













 

▫    AT&T

















 







▪    Alliteration refers to the use of similar consonants to come up with a creative name.
 

▫    Planters Peanuts













 



▫    Dunkin’ Donuts












▪    Appropriation incorporates an already existing word or phrases to the company name.
 

▫    Caterpillar










 


▫    Bloody Mary’s








 ▪    Combination refers to the combination of two words into one.
 

▫    Facebook













 ▫    Firefox
 













 ▪    Descriptive are names that describe the company’s nature or the products and services they offer.
 

▫    Bath & Body Works













▫    Toys R Us











▪    Evocative are names that stimulate graphic images that insinuate the company’s nature and its products and services.
▫    Amazon












 ▫    Apple


















▪    Foreign words incorporation of foreign or non-English words, usually the names are altered in spelling.
 

▫    Volare















▫    Samurai
















 ▪    Founders refer to names that are created after the company’s founder/s.
 

▫    Walt Disney



















▫    Hilton
















▪    Humor are names that incorporate funny words for more memorable characteristic.
▫    Cracker Jack


























▫    Bullfrog
 


























▪    Merged refer to names created from to merged companies.
▫    Rolls-Royce










▫    ExxonMobil 












 

▪    Mythological are names that make use of mythological characters, events, ideas, or items.
 

▫    Nike





















▫    Oracle
 









▪    Onomatopoeia  are names that use sound that are associated with the company’s function.
▫    Kookooroo








 


▫    Meow Mix 


















▪    Oxymoron is a styling that use contradictory words.
 

▫    Intimate strangers

























▪    Statements are names that use for than two words and often come in phrases or sentences.
 

▫    Lettuce Entertain You Restaurants














▫    People are People















▫    Seven for All Mankind
 











You have almost countless options of how you should name your company. To free yourself of the burden of all these considerations in naming your company, you may go for company name generators that are easily found online.

Thursday, June 7, 2012

Giving Your Company Name a Creative Dose

Creative names for businesses are effective tools in the marketing arena.  Naming is a very critical part every entrepreneur has to go through in putting up businesses.  Creative company names carry a lot of what the company is all about and the products and services it offers.

Beyond the creativity, originality, and artistry of company name creators and developers, there are certain processes that need to be done to ensure a competitive and catchy names for businesses.  In naming your company, it is important to keep certain ground rules in mind to prevent frustrations and regrets in the future.

Standing out above the rest

The name of your company should set you apart from all your competitors in the industry.  Over the years, the company names Google, Apple, and Yahoo! have maintained their popularity, and even increasing as I speak.  These companies have thrived in the market because they are named with names that are very catchy and evoke meanings and associations that back up their benefits and high-quality products.

Leaving rooms for growth

One common mistake business makers do when deciding for the perfect names for their companies is by naming them after places where they are located.  This limits the marketability of your business when you are ready for expansion.  Always choose a name that is open to possibilities.

Legal Trademarking

Before finally deciding what company name you are to go for.  You need to make sure you do not infringe any existing trademark.  You would not want to waste all the money, the time, and the effort you’ve put on to come up with creative names and in the end find yourself facing a lawsuit.  Make sure that you do not use or in any way profit from any already existing names that others have owned legal rights to.

Naming your business is more than just choosing choosing catchy names.  Keep in mind that the name of your company can make, break, or limit the growth potential of your business.  Choose a company name wisely.

Wednesday, June 6, 2012

The Single-y Attractive Creative Company Names

Labelling your company with creative names is a huge task, and can be tough and tricky.  Just when you come up with a cool and unique name, you suddenly think the name sounds silly, irrelevant, and misleading.  It requires not only time, effort, and tons of brainstorming, but artistry and creativity as well.  There are a lot of things to consider and a heaping pros and cons.

Naming can actually be simple, consisting of single real words, or complicated, using combination of words, or weird and tweaked words.  The options are almost countless.
A sample of unique, attention-grabbing, creative company names using single, real words are listed below:
▪    Twitter (https://twitter.com)










    Dapper 












▪    Apple
















▪    Amazon







▪    Pluck







▪    Pandora (http://www.pandora.com)














▪    Riffs (http://www.riffsonline.co.uk)










Naming boils down to what label you think fits your business best.  What actually matters is that your business gets catchy names to grab the attention of your target market, trigger their interests, and uphold your company’s positioning platform. Business name generators are available online to help you do so.