Giving Your Company Name a Creative Dose

Creative names for businesses are effective tools in the marketing arena.  Naming is a very critical part every entrepreneur has to go through in putting up businesses.  Creative company names carry a lot of what the company is all about and the products and services it offers.

Beyond the creativity, originality, and artistry of company name creators and developers, there are certain processes that need to be done to ensure a competitive and catchy names for businesses.  In naming your company, it is important to keep certain ground rules in mind to prevent frustrations and regrets in the future.

Standing out above the rest

The name of your company should set you apart from all your competitors in the industry.  Over the years, the company names Google, Apple, and Yahoo! have maintained their popularity, and even increasing as I speak.  These companies have thrived in the market because they are named with names that are very catchy and evoke meanings and associations that back up their benefits and high-quality products.

Leaving rooms for growth

One common mistake business makers do when deciding for the perfect names for their companies is by naming them after places where they are located.  This limits the marketability of your business when you are ready for expansion.  Always choose a name that is open to possibilities.

Legal Trademarking

Before finally deciding what company name you are to go for.  You need to make sure you do not infringe any existing trademark.  You would not want to waste all the money, the time, and the effort you’ve put on to come up with creative names and in the end find yourself facing a lawsuit.  Make sure that you do not use or in any way profit from any already existing names that others have owned legal rights to.

Naming your business is more than just choosing choosing catchy names.  Keep in mind that the name of your company can make, break, or limit the growth potential of your business.  Choose a company name wisely.